Only three winning seasons in fifteen years of competition.
The glory days of the San Francisco 49ers have aged into nothing but distant memories.
Change may be on the horizon, but how did the Red and Gold fall so far from grace?
A savior with swagger. A roaring rally cry. An era of optimism.
For four seasons, no one had it better than Jim Harbaugh and the San Francisco 49ers.
But pride and ego would soon come at odds with sustaining greatness.
Without Jim Harbaugh, the San Francisco 49ers return to the bottom of the standings.
Poor coaching hires and a mismanaged roster lead to the downfall of a franchise.
And in the midst of ongoing unrest, a quarterback kneels in protest.
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Spotify distribution to be announced.
From 1981 to 1998, the San Francisco 49ers were the most successful franchise in the National Football League, with a record of 207 wins and 72 losses in 18 seasons. Originally led by team owner Eddie DeBartolo, head coach Bill Walsh, and Hall of Fame players like Joe Montana, Jerry Rice, and Steve Young, the 49ers were responsible for 16 playoff appearances in 19 years and won five Super Bowl Championships.
Yet by 2004, the 49ers were the worst franchise in the NFL for the first time since 1979, with a season record of 2 wins and 14 losses. A professional football organization once known for its unprecedented winning ways had fallen to the bottom of the NFL standings in just six short seasons. Lacking both talent and leadership, the 49ers began their search for a new head coach and starting quarterback in an effort to rebuild their team into a contender.
Seven head coaches. Four general managers. Hundreds of players. Sixteen seasons.
Document 49 is the story of an obscured era in San Francisco 49ers history, told by the men and women that witnessed it, from 2004 to the present day. Beginning in the leaky locker rooms of Candlestick Park, down to the five-yard line of the Superdome in Super Bowl XLVII, and up in the stands of Levi's Stadium in Santa Clara today. This is the whole story- all of the wins and losses, the facts and rumors, the triumphs and dysfunction.
This is DOCUMENT 49: The Rise, Fall, and Rebirth of the San Francisco 49ers.
Creator, producer, and host of Document 49, Nicholas Sheldon is a ten-year veteran of the sports television industry with previous stops at the NFL Network and Tennis Channel. A lifelong 49er fan from Northern California, Sheldon combines his passion for documentary filmmaking with sports journalism in order to create an unprecedented look at the recent history of the team by the Bay.
He is a strong advocate for raising mental health awareness and currently resides in Santa Monica, California.
More of Sheldon's work in television can be seen at NSEDIT.com.
All of the voices on Document 49 appear solely due to a shared interest in contributing to the program.
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Former 49er players to be announced soon.
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Additional Voice Over Contributions